February 8, 2018

Redspark began with a request. A well-respected and trusted contact reached out to see if I knew anyone that could do the type of work I did in my day job – market research – so that, as an investor, they could decide whether or not they should invest in a new venture.

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February 6, 2018

A Quick Rundown of the Basics

Market research is like being a detective. It’s a process of critical thinking to uncover what’s happening below the surface in a business or industry. Through analysis and synthesis, information is turned into relevant insights to drive de...

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